In a complementary revelation, data from S'moresUp, indicates that a staggering 80% of its users identify as female. This statistic underscores the pivotal role mothers often play in child-rearing and broader family management activities. Priya Rajendran, the founder of S'moresUp and a single mom to a teenage daughter, remarked on this insight: "The central role of mothers in family management is evident from our data. This falls when with the other task that has a 80-20 split between moms and dads? meal prep and grocery shopping. However, it’s essential to note that visibility around such initiatives is crucial. I commend P&G for prioritizing this issue and bringing it to the forefront."
While strides have been made, it's clear that more can be done. Procter & Gamble's commitment to highlighting and actively addressing the chore gap is commendable. Arianna Huffington, the founder of Thrive Global, encapsulated this sentiment, stating, “We have a once-in-a-generation opportunity to create a better normal... Closing the chore gap means less household stress for everyone.”