Hey parents—take the stress out of family management with It’s a Family Thing!✨

Tired of reminding, repeating, and running on empty?

‍It’s a Family Thing! is your AI-powered sidekick that handles the chaos so you don’t have to. From chore schedules to kid coordination, we’ve got it covered—leaving you more time for cuddles, coffee, and connection.

Because family life should feel joyful, not like another job. 💛
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"Parenting is a beautiful journey—but let’s be real, it also comes with a never-ending cycle of remembering, reminding, and repeating"

Priya Rajendra, Founder - S'moresUp

Sound familiar? You’re not alone.

A recent study found that 72% of working parents experience extreme stress. Much of this comes from the mental load of constantly keeping track of everything—schedules, chores, reminders, follow-ups, appointments, and daily to-dos. Whether you’re the one remembering every little detail or the one being constantly reminded, the toll is exhausting.
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"...but it doesn’t have to be this way"

Introducing

It's a Family Thing!

The next evolution of S’moresUp, a two-time Apple "App of the Day" winner trusted by over 300,000 families, IAFT is designed to take the mental burden off parents, automate the mundane, and bring more joy and connection into family life.
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The Mental Load of Parenting is Real—Let Us Carry the Weight.

Every day, parents get caught in a never-ending cycle:
Remembering what needs to be done.
Reminding kids (again and again).
Repeating instructions when things don’t get done.
This isn’t just frustrating—it’s mentally draining. Over time, this cycle leads to burnout, decision fatigue, and emotional exhaustion.
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Feature Highlights

The Modern All-in-One Family Management App, Built on the Legacy of S’moresUp

Built on everything families loved about S’moresUp, It’s a Family Thing! is your next-gen solution for staying organized, connected, and stress-free. With AI smarts, kid-friendly tools, and hands-free automation, it’s not just family management—it’s family empowerment.

Stay Organized (Without the Overwhelm)

Let the app handle the remembering. Automate chores, sync calendars, track habits, and get weekly plans—all without the micromanaging.

Stay Connected to What (and Who) Matters

Campfire is your digital family lounge. Share updates, celebrate wins, and stay in sync with everyone, everywhere.
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Build Critical Life Skills for Kids

Kids learn real-world skills through Spirit Animals in TeenSpirit. It’s gamified, personalized growth in planning, self-regulation, and independence.

Smarter Family Management with AI

From the PUP Score to planning tools, IAFT uses data and AI to reduce stress, personalize routines, and keep your family running smoothly.
How they all work together

One Connected System. Two Empowered Generations.

From managing your stress to helping your kids thrive, It’s a Family Thing! uses data, gamification, and AI to create balance at home—without the burnout.

Discover Your Parenting Weather

The PUP Score
Feeling the pressure? The Parenting Under Pressure (PUP) Score helps you understand your stress levels by analyzing your daily challenges—like time crunches, emotional load, and lack of support.
🌦️ Why it matters:
IAFT uses your score to suggest smart fixes—automating chores, lightening your mental load, and giving you back peace of mind.

Meet TeenSpirit – Kids’ Own Sidekick

Teens Learn to Self-Manage
TeenSpirit is IAFT’s fun companion app that helps tweens and teens build real-world skills—without feeling like another lecture.
⚡ Why it works:
Through gamified chores and guidance from Frankie the HotDog, kids get organized, motivated, and independent (yes, really).

Spirit Animals = Real Life Skills

Track Skill Growth Over Time
Each child gets matched with Spirit Animals that represent key executive skills—like focus, emotional control, and planning.
🧠 Why it matters:
As they complete tasks, IAFT tracks progress and celebrates growth—turning everyday habits into lifelong strengths.

Nature Meets Nurture, Backed by Data

A Complete Family Picture
Your stress level (Parenting Weather) affects your child’s development. Their Spirit Animal journey shows how they respond.
🌱 Why it works:
Together, these tools give you a 360° view—so IAFT can suggest personalized nudges that help both kids and parents thrive.
Pricing

Plans That Grow With Your Family

Simple, transparent pricing with powerful features at every level. Start with what you need—upgrade as life gets busier.
Monthly billing
Annual billing
Save BIG%

Starter Pack

Essential tools for chore tracking, rewards, and scheduling for families new to structured management.
$4.99/mth
Billed monthly.
Get started
Access to all basic features
Basic chore and reward management.
Shared family calendar for schedules and events.
Campfire for family discussions and updates.
MyWallet to track S’mores Points and rewards.

SuperFamily Pack

Popular
Advanced features like custom scheduling, chore automation, and gamified task management to keep families engaged.
$9.99/mth
Billed monthly.
Get started
All features from Starter Pack
Advanced chore modes: Rotate, Collaborate, Compete, and As-Needed.
Enhanced scheduling with multiple reminders.
Approval & Photo Proof for task completion.
Custom reward rules like Auto Refill and availability on certain days.

SmartFamily Pack

AI-powered insights, automated planning tools, and personalized recommendations for data-driven families.
$14.99/mth
Billed monthly.
Get started
All features from SuperFamily Pack
Advanced Family Analytics – Track chore trends, progress, and engagement.
AI-powered Weekly Planning & Productivity Maps.
Frankie the Hot AI Assistant for guidance and insights.
Mood Tracking to encourage emotional awareness.

Starter Pack

Essential tools for chore tracking, rewards, and scheduling for families new to structured management.
$49.99/yr
Billed yearly.
Get started
Access to all basic features
Basic chore and reward management.
Shared family calendar for schedules and events.
Campfire for family discussions and updates.
MyWallet to track S’mores Points and rewards.

SuperFamily Pack

Popular
Advanced features like custom scheduling, chore automation, and gamified task management to keep families engaged.
$99.99/yr
Billed yearly.
Get started
All features from Starter Pack
Advanced chore modes: Rotate, Collaborate, Compete, and As-Needed.
Enhanced scheduling with multiple reminders.
Approval & Photo Proof for task completion.
Custom reward rules like Auto Refill and availability on certain days.

SmartFamily Pack

AI-powered insights, automated planning tools, and personalized recommendations for data-driven families.
$149.99/yr
Billed yearly.
Get started
All features from SuperFamily Pack
Advanced Family Analytics – Track chore trends, progress, and engagement.
AI-powered Weekly Planning & Productivity Maps.
Frankie the Hot AI Assistant for guidance and insights.
PersonalMood Tracking to encourage emotional awareness.
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