S’moresUp: Twice Named Apple’s ‘App of the Day’ & Featured in Developer Spotlight

At S’moresUp, our mission has always been to simplify family management and lighten the mental load for parents. When we set out to build a smart, efficient, and fun way to help families organize their daily lives, we never imagined how far it would take us.

Today, we’re thrilled to share that S’moresUp has been recognized by Apple twice as ‘App of the Day’ and was featured in the Apple Developer Spotlight!

This honor is more than just a title—it’s a recognition of the millions of families who use S’moresUp to manage chores, build responsibility, and bring more balance to their homes.

Apple’s ‘App of the Day’ – Twice in a Row!

🏆 February 7, 2021 – Super Bowl Sunday Spotlight
The first time S’moresUp was featured as Apple’s ‘App of the Day’ was a huge moment for us. The timing was perfect—it was Super Bowl Sunday, and we had just launched our partnership with Procter & Gamble’s “Close the Chore Gap” campaign. This recognition reinforced our mission of championing gender equality at home by making chore management seamless and fair for families.

🏆 April 20, 2022 – A Second Win
Getting featured again in April 2022 was a surreal moment. This time, Apple highlighted our commitment to improving teamwork and communication within families—an essential part of what makes S’moresUp more than just a chores app.

For us, these recognitions aren’t just about the app itself. They’re about the real impact S’moresUp has had on families worldwide, helping them build healthy habits, accountability, and a better balance of responsibilities.

“When we started S’moresUp, we wanted to create a solution for parents like me—juggling work, kids, and the never-ending household to-do list. Seeing Apple recognize our work twice is not just exciting, it’s proof that families everywhere need tools to simplify and balance their lives.”
— Priya Rajendran, Founder & CEO, S’moresUp

Apple Developer Spotlight: A Behind-the-Scenes Look at S’moresUp

In September 2021, S’moresUp was featured in Apple’s Developer Spotlight, a recognition given to apps that demonstrate innovation, impact, and excellence in design and functionality.

Apple highlighted how S’moresUp has evolved from a simple chores app to a full-fledged family management platform, helping over 130,000 families take charge of their schedules and responsibilities.

What Apple Loved About S’moresUp

• A Modern Approach to Family Management: We built S’moresUp to do more than just track chores—it’s a platform for teamwork, communication, and habit-building.
• Smart & Flexible for Every Family Type: From single parents to multi-home families, S’moresUp adapts to unique family structures.
• Financial Education for Kids: Apple loved how S’moresUp’s MyWallet feature helps kids learn about savings, rewards, and goal-setting through real-life experiences.
• User-Driven Innovation: One of the first requests we got was: “Why can’t I assign chores to my partner too?” This feedback helped us expand S’moresUp beyond just kids to become a household-wide tool for shared responsibilities.

“Hearing from families that S’moresUp is actually making their lives easier is what keeps us going. Being featured by Apple is an incredible honor, but the real win is knowing that we’re making a difference in people’s homes.”
— Reeves Xavier, Co-Creator, S’moresUp

The Road Ahead: What’s Next for S’moresUp?

Being recognized by Apple twice as ‘App of the Day’ and featured in the Developer Spotlight has only motivated us to keep pushing forward.

Here’s what’s next:

✔ More Smart Features: AI-driven task automation to make family management even more effortless.
✔ Better Collaboration Tools: Enhancing shared scheduling and communication between parents, kids, and caregivers.
✔ Expanding Financial Literacy for Kids: More tools to help kids manage allowances, set goals, and learn about saving.
✔ Stronger Integrations: Connecting S’moresUp with smart home devices and digital assistants for a seamless experience.

Our goal remains the same: helping families everywhere simplify their lives so they can focus on what truly matters—spending quality time together.

Join the S’moresUp Movement

We are beyond grateful for the love and support we’ve received from the S’moresUp community and from Apple for recognizing our work. But this is just the beginning!

📲 Haven’t tried S’moresUp yet? Download it today and see why Apple named us ‘App of the Day’—twice!

💬 Already a user? Tell us your favorite S’moresUp feature in the comments below!

🚀 Let’s keep making family life simpler, together.